The story behind the name


The Story behind the Name


 

Before our company became TiliaLime, it was a simple 3-ingredient lip balm and a crazy idea to turn it into something bigger. That lip balm was scented with lime essential oil that was so uplifting and fresh - we wanted to pay tribute to it with our company name.

The name TiliaLime name didn't form in our minds until we've gone through a very long list. While vacationing in sunny Florida we wrote down every idea that popped into our heads. What a difference it made! After all, it was November, and back home it was so cold and nature was in slumber. But the beach waves and the sun kept our minds working until we finally settled on the idea of a lime tree.

But it wasn't until we were back in Ontario, when a simple search revealed that a 'lime tree' is sometimes used to refer to the Tilia species, which you may also know as linden or basswood.

commonly called lime trees, or lime bushes, although they are not closely related to the tree that produces the lime fruit;

We realized Tilia is a perfect and beautiful name. We actually grew up surrounded by Tilia trees and they still prevail in our neighborhoods and forests. In the warmth of the early summer days, they fill the air with such their sweet honey aroma that draws the bees to it - who produce the delicious linden honey.

A Tilia trees is simple - but it holds within it the magical power of nature and healing medicinal properties that have been harvested and used for hundreds of years.

A Tilia trees is simple - but it holds within it the magical power of nature.

 

The clearest way into the universe is through a forest clearing.

— John Muir

You can easily recognize a Tilia - or linden - tree by its large, heart-shaped leaves and small fragrant flowers. Both the flowers and the leaves have a multitude of medicinal properties. They have been wild-harvested and used in herbal medicine in Europe and parts of North America for centuries. The trees live considerably long lives - up to 2000 years - which gives them time to gather the nutrients from the earth and nourish generation after generation.

Their flowers are also very important for beekeepers for the production of honey and even beeswax.

 

If there is even the slightest chance of getting something that will make you happy, RISK it. Life's too short and happiness too rare.

— A R Lucas

In the old Slavic mythology, the linden - or lipa - tree was considered sacred. When we thought about all that this magical tree represents, the answer was simple - and so we became TiliaLime as you know us today.

We continue to innovate with every formulation we produce so that we may live up to our name. We have refined that first lime lip balm and it is known now simply as The Original and you can enjoy its honey-lime flavor in a lip balm or a lip scrub form.

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Author TiliaLime / Category Ingredients / Published: Apr-07-2020


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